© Interaction Design Foundation, CC BY-SA 3.0ĭesign thinking is an iterative process in which you seek to understand your users, challenge assumptions, redefine problems and create innovative solutions which you can prototype and test. What is Design Thinking?ĭesign thinking is an iterative and non-linear process that contains five phases: 1. Here, we’ll cut to the chase and tell you what design thinking is all about and why it’s so in demand. Before you incorporate design thinking into your own workflows, you need to know what it is and why it’s so popular. Some of the world’s leading brands, such as Apple, Google and Samsung, rapidly adopted the design thinking approach, and leading universities around the world teach the related methodology-including Stanford, Harvard, Imperial College London and the Srishti Institute in India. So, why call it Design Thinking? What’s special about Design Thinking is that designers’ work processes can help us systematically extract, teach, learn and apply these human-centered techniques to solve problems in a creative and innovative way-in our designs, in our businesses, in our countries, in our lives.
Design Thinking is not an exclusive property of designers-all great innovators in literature, art, music, science, engineering, and business have practiced it.
